Dulipak.eu — Brand Page Creation
Three individual brand pages and minor fixes for an Austrian FMCG distributor
About the project
Dulipak e.U. is an Austrian distributor based in Vienna representing 10+ food and cosmetics brands for the Austrian and German market. For this project, we created three individual brand pages — Leona (premium confectionery), Kosili (baby cosmetics), and Vocar (snack program) — and made minor corrections and improvements to the existing website.
Challenge
Dulipak already had a website, but three key brands — Leona, Kosili, and Vocar — lacked their own individual pages with custom design. Each brand has its own visual identity, target audience, and price point. The challenge was to create three brand pages that faithfully represent each brand with custom colors, hero sections, and product catalogs while fitting into the existing website design.
Solution
We created three individual brand pages: Leona with a burgundy/cream theme, Kosili with a soft blue/pink theme, and Vocar with a warm red theme. Each page features a hero section with statistics, scrolling marquee with products, a product catalog with EAN codes, PDF catalog CTAs, and USP badge cards. Additionally, we made minor fixes across the rest of the site and performed SEO optimization in German for the new pages.
Detailed overview of all features
A complete list of everything designed, developed, and implemented on this project.
Leona — Premium Confectionery
Dedicated brand page for Leona premium sweets with a rich visual experience and complete product catalog.
Brand statistics hero
Hero section with animated counters displaying key brand metrics — number of products, years on the market, and distribution reach.
4 product categories
Products organized into four clear categories for easy browsing and quick identification of the desired confectionery line.
Scrolling marquee
Animated horizontal marquee showcasing brand highlights and key product names for dynamic visual engagement.
USP badge cards
Key selling points presented as badge-style cards — premium ingredients, tradition, quality certifications — for quick scanning.
PDF catalog
Downloadable PDF product catalog with full specifications, pricing tiers, and ordering information for B2B partners.
Kosili — Baby Cosmetics
Brand page for Kosili baby cosmetics featuring two distinct product lines with detailed product information.
Two product lines (Ultra Sensitive / All Natural)
Clear separation between the Ultra Sensitive and All Natural product lines, each with distinct visual identity and target messaging.
Detailed product cards
Each product displayed with image, description, key ingredients, and benefits — providing comprehensive information for buyers.
EAN code tables
Complete EAN code tables for each product variant, enabling easy ordering and inventory management for wholesale partners.
Trust badges
Certifications and quality badges — dermatologically tested, hypoallergenic, pediatrician approved — building parent trust.
Hero statistics
Brand-specific hero with key metrics highlighting product range, years of expertise, and market presence in Austria.
Vocar — Snack Program
Dynamic brand page for Vocar snacks showcasing the complete snack portfolio with interactive elements.
Snack categories
Products organized by snack type — chips, puffs, sticks, and specialty snacks — for intuitive navigation.
Nuts & Butter
Dedicated section for nut-based products and butter spreads with nutritional highlights and packaging options.
Sweets & Delicacies
Showcase of sweet snack products and premium delicacies with visual product cards and descriptions.
Scrolling marquee
Animated product name marquee creating dynamic visual movement and brand awareness across the page.
Slider product cards
Interactive slider showcasing individual products with images, descriptions, and key specifications for quick browsing.
Additional Brands (7+)
Individual pages for the remaining brands in the Dulipak portfolio, each with tailored design and content.
Duel
Brand page with custom color scheme, product catalog, and brand story for the Duel product line.
Clipsy
Dedicated page showcasing Clipsy products with interactive elements and B2B ordering information.
Benni
Brand page featuring Benni products with custom visual identity and product specifications.
Banini
Complete brand presentation for Banini with hero section, product catalog, and distribution information.
Bohor
Brand page for Bohor products with custom theme, product cards, and contact section.
Voda voda
Dedicated page for Voda voda water brand with product line overview and distribution details.
Fructal
Brand page for Fructal beverages with product categories, nutritional information, and ordering details.
Design and UX Concept
Unified design system that allows individual brand expression while maintaining overall website coherence.
Individual color themes
Each brand page uses a custom color palette derived from the brand's visual identity, creating unique yet cohesive experiences.
Consistent navigation
Unified navigation structure across all brand pages ensuring visitors can easily move between brands and find information.
Contact bar
Persistent contact bar on every brand page with quick access to phone, email, and inquiry form for B2B partners.
Responsive design
Fully responsive layout optimized for desktop, tablet, and mobile — ensuring perfect display on all devices.
Animated elements
Subtle animations on scroll, hover effects on product cards, and marquee transitions for a modern, dynamic feel.
SEO and German Content
Complete German-language content strategy and search engine optimization for the Austrian market.
German copywriting
All content written in professional German tailored for the Austrian market — product descriptions, brand stories, and CTAs.
Structured data
Schema.org markup for organization, products, and brand information improving visibility in Google search results.
Meta optimization
Optimized meta titles, descriptions, and Open Graph tags for each brand page targeting relevant German-language search queries.
Tech stack
Technologies used and their role in the project.
WordPress
Content management system providing flexible page management and easy content updates for the client.
Elementor Pro
Page builder enabling custom layouts, brand-specific designs, and interactive elements without custom coding.
Custom CSS
Individual brand color themes, animations, marquee effects, and responsive adjustments beyond Elementor defaults.
PHP
Backend customizations, custom shortcodes, and dynamic content generation for product catalogs.
JavaScript
Interactive elements — marquee animations, slider functionality, dynamic filtering, and smooth scroll effects.
Measurable results
Individual brand pages each with custom color theme, hero section, product catalog, and contact section.
Complete product catalog with images, descriptions, EAN codes, and PDF downloads across all brands.
Full German-language SEO optimization targeting the Austrian and DACH market.
Perfect display and functionality on all devices — desktop, tablet, and mobile.
What else we can implement
Beyond everything already built, here are additional features we can add to this type of project.
E-Commerce integration
Online shop functionality with product ordering, shopping cart, and checkout for direct B2B purchasing.
Multilingual support
Expansion to English and Bosnian/Croatian/Serbian for broader market reach beyond the DACH region.
B2B Portal
Dedicated partner portal with login, wholesale pricing, order history, and account management for distributors.
Newsletter system
Email marketing integration with brand-specific newsletters, product updates, and promotional campaigns.
Live Chat
Real-time chat widget for instant communication with potential B2B partners and customer support.
Blog
Content marketing blog with brand stories, industry news, and product highlights for SEO and engagement.
Ready for your project?
If you like what you see, contact us. Let's discuss your needs — no obligations.